- save on paper, printing, and mailing by using on-line brochures, catalogues, newsletters, etc.
- reduce phone calls by providing frequently asked questions (FAQ's)
- existing and potential customers can independently access your information
- allow customers to email orders by using on-line request forms
- raise customer awareness of products and services
- guide visitors through a presentation
- allow customers to pictorially browse through your organization
- use email to direct customers to your site for promotions
- provide publications, examples, instructions, and other tidbits
- publish internal documents for company-wide use
- refer customers to resources relating to their needs
- establish your presence as proactive, with technological savvy
- encourage your customers to participate in customer service surveys
- allow your customers to suggest improvements to your site and to your organization
Ken
Lutes
2800 Vrain St.
Denver, CO 80212-1519
303-433-3022
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Send
comments and questions to Ken
at (klutes@kenlutes.com)
